Posts

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  We recently hosted an exclusive VIP Meet-Up for the Binance x Alpine community during the Melbourne Grand Prix - with a special guest appearance by homegrown racing star Jack Doohan! Guests received limited-edition mini replicas of Pierre Gasly’s newly unveiled helmet, featuring the winning design from Binance’s global competition. The experience was made even more interactive with QR codes placed throughout the venue, unlocking an AR animation tied to the Binance mural revealed earlier that day. And the standout moment? Jack Doohan receiving a custom bucket hat from the Binance team, an instant crowd favourite! Another unforgettable event bringing community, tech, and racing culture together 👊

The Future of Football Fan Engagement: How Web 3 Platforms Are Shaping the Next Era

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  Football Fan Engagement on Web3 Platforms Football fan culture is something that goes hand-in-hand with the game itself – and it’s long been an avenue for passionate fans to engage in their favourite sporting events, sports teams, and star players. Football is no different, especially since it’s a sport watched by   3.5 billion people worldwide , there’s no wonder that it’s called “the world’s game.” With so many fans globally, it’s no surprise that the evolution of   digital fan engagement   is changing.  With football’s reach and popularity continuing to grow, so has the way football fans engage with the sport. Innovations such as   Web3 platform s are changing the way fans talk about football, paving the way for   digital fan engagement   to evolve, with other technologies such as   virtual reality   and   blockchain in football   rising in popularity.   To learn more about how   Web3 platforms   are innovat...

Short-Form Videos in 2025: Elevating Your Social Media Presence.

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  In the fast-paced digital scene, short-form video content has emerged as the cornerstone of successful social media and video marketing strategies. As we dive into 2025, understanding and leveraging these bite-sized visual experiences has become more crucial than ever for brands aiming to make their mark in the digital space. The Evolution of Short-Form Content The digital landscape has transformed dramatically over recent years. At No Standing International, we’ve witnessed how short-form video has evolved from casual entertainment into a powerful marketing tool. For those new to this format, these concise, engaging videos typically range from 15 seconds to 3 minutes and are designed to capture attention in an era of decreasing attention spans. As Australia’s premier digital marketing agency, we’ve witnessed firsthand how these dynamic content pieces have transformed social media content strategy worldwide. Why Short-Form Videos are Dominating Social Media Understanding what is ...